Our story
We are Cuco, an experiential marketing lab based in New York and São Paulo. For more than 10 years, we have brought brands and people together through events, activations and cultural experiences.
Our work connects the strategic question with the experience on the ground. A launch needs a clear story and space to discover the product. A gathering needs the right conversations, content and hospitality. An activation needs a reason for people to participate. We shape the project around that context, then carry the idea through production.
The work ranges from corporate and strategic events to brand and consumer activations, social and cultural gatherings, and recognition and incentive programs. Explore our projects to see how those disciplines come together.
Explore our work ↗
Our approach
We start with the brand, the audience and what the moment needs to achieve. That gives the creative idea its direction. From there, we connect the narrative, the setting and the guest journey, so the experience feels like it belongs to the brand from arrival to the final detail.
We define the objective, the audience, the location and the practical constraints with your team. Those decisions guide the brief and give the project a shared starting point.
We translate the brief into a concept, then work through the content, spatial design, hospitality and moments of participation that make the concept tangible.
We coordinate production and delivery around the agreed scope. When the project calls for digital tools, our product, design and engineering team works alongside the event team.
Capabilities
Our approach is modular. We can manage a project from end to end or provide specialist support for a particular phase. The scope is built around your objective, your audience and the team already involved.
A clear brief, a creative concept and a narrative that connects the brand to the experience.
Coordination of the production and logistics needed to turn the agreed concept into a live event.
The spaces, visual elements and content that carry the idea through the experience.
Curation, guest experience and opportunities for people to connect and participate.
Purpose-built digital tools developed with the event team, from guest registration to networking and reporting.
Our own tech team
Our in-house team brings product, design and engineering into the event. We develop tools around the audience and the project, from registration and check-in to networking, participation and reporting.
Interest profiles, relevant connections and one-to-one meetings. BSV Connect brings suggestions of people and topics and options for group conversations.
Registration, access links and QR credentials designed around the guest journey, from invitation to arrival.
Live raffles, activities, points and leaderboards to support participation within the event’s format.
Contact exchange and lead capture designed around the client’s follow-up workflow and the agreed data requirements.
Attendance and engagement reporting during and after the event, with the measures defined for the project.
Brazil at Silicon Valley
A matchmaking app, built by Cuco.
For Brazil at Silicon Valley, we built BSV Connect around the people in the room. Attendees could register their interests, discover relevant people and topics, and arrange one-to-one conversations and group tables.
Tell us what the tool needs to do and who will use it. We can explore the right approach with you.
Talk to our team ↗About Cuco · Presence
Cuco is an experiential marketing lab connecting strategy, creativity, production and technology. Our work brings people together through brand activations, corporate gatherings and cultural experiences. Every project has its own context, and every detail should belong to it.
Headquarters
More than 10 years
People and collaboration
Strategy, creativity, production, hospitality and technology come together through the people doing the work. Meet Cuco through the projects we have delivered and the collaborators who help bring each experience to life.
Tell us what you do, share your work and let us know the projects you would like to be part of. Join the Cuco talent network for future collaboration opportunities. Registration does not represent a job opening or a promise of employment.
Join Cuco Talents ↗Start a project
Share your goal, who you want to bring together and where it could happen.