After Party Forbes 2025 em NY by Cuco Agency

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FORBES BRASIL - AFTER
PARTY NYC

EUA | NY - New York

CHALLENGE

Forbes Brasil aimed to celebrate the 7th edition of its prestigious “Person of the Year” award with an exclusive after party worthy of its distinguished guests — including CEOs, investors, and opinion leaders who operate between Brazil and the United States.

The challenge was to create a sophisticated and memorable experience in New York, immediately following the official ceremony at the American Museum of Natural History, meeting the high standards of the audience within a very short production timeline.

SOLUTION

Corporate and Strategic Events

Cuco Agency, newly established in the United States, took the lead on the project’s full production. In partnership with Forbes Brasil, we curated a nighttime experience at the iconic Cipriani 25 Broadway — a classic venue in the city, perfectly suited to welcome top-tier guests from both Brazilian and American markets.

Cuco was responsible for the creative concept, scenography, local production, team management, DJs, premium bar service, and all brand activations. We also developed RSVP, guest reception, and experience strategies with a keen focus on meaningful networking and connection among guests.

Experience Highlights

• Music curation by internationally recognized Brazilian DJs
• Signature bar with a custom cocktail menu
• Elegant scenography that honored the venue’s historic architecture
• Highly curated guest list with VIP treatment
• Cuco’s team on-site from New York, ensuring a 100% local operation

RESULTS

The event became one of the most talked-about nights of the award week, strengthening the Forbes brand on the international stage and positioning Cuco as one of the leading Brazilian agencies expanding globally.

The celebration also marked the official launch of Cuco’s operations in New York — gaining visibility among top executives and influential brands.