House of Knowledge connects Brazil and Silicon Valley

KV+LOGOS - CUCO 10 ANOS_Prancheta 1 cópia 3.png

ASTELLA - HOUSE OF
KNOWLEDGE

EUA | CA - São Francisco

CHALLENGE

Astella, one of Brazil’s leading venture capital firms, aimed to create a unique experience in Silicon Valley that reflected its DNA: knowledge-sharing as a tool to co-build the future.

The goal was to connect high-potential Brazilian startups with global investors in an intimate, inspiring environment during the Brazil at Silicon Valley (BSV) conference in April 2025.

SOLUTION

Brand Engagement and Consumer Events

Cuco Agency led the full executive production of the event — from branding and visual identity to on-site execution.

Inspired by a contemporary library, the event took place at Birdie House and featured a minimalist setup designed to foster genuine conversations and meaningful connections.

Cuco curated every detail: technical infrastructure, scenography, logistics, guest management, catering and more — ensuring a high-standard experience on U.S. soil.

Program Highlights

Fireside chat com Geoff Ralston (ex-presidente do Y Combinator), interviewed by Lina Lisboa (Partner at Astella)
Painel “Product, Capital, and Innovation: How Fintechs are Rebuilding the Financial Future”, com Daniel Leichsenring, Laura Marino (Nubank), Camilla Matias (Brex) e Henrique Ceribelli (BILL).

Conversation: “AI’s Role in the Future of Fintech” com Daniel Ribeiro Silva (Hyperplane), Ofer Mendelevitch (Vectara) and Mario Braz (Stripe).

Supported by strategic partners such as AWS, Stripe, Zendesk and Birdie — alongside Cuco Agency.

RESULTS

House of Knowledge became a strategic platform to bridge Brazil and Silicon Valley through curated conversations and valuable networking.

The event reinforced Cuco Agency’s capacity to deliver meaningful and world-class experiences in innovation ecosystems — and marked another successful milestone in its U.S. expansion journey.